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TICKEX @ STARLITE MUSIC GROUP      Madrid ( March 2024 - July 2025 )

Head of Product, Marketing and Operations                                                                                                                           

Leading new product development for this music and entertainment group.

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  • tech partners (Vivenu, 3DD)

  • finance partners (Stripe and Scalapay)

  • CRM partners (Arenametrix)

  • App and web development partners (Bjaland)

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Migrating customers from legacy shop to new platform half way during the on-sale period​.

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Managing relationship with strategic sales partners (ticketing companies)

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Read about Tickex Live project.

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EVENTIX  SaaS Ticketing    Barcelona  (project July 2023 – Dec 2023 )

Country Director, Spain                                                                                                                               

  • Growth strategy for Spain and LATAM markets

  • Review Customer Success and create an Operational Excellence Plan

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UTOPIA MUSIC      Barcelona  (Jan 2022 – July 2023 )

Director of Operations, Spain  / Head of Music Supervision Services                                                                                                                               

  • Drive growth for Utopia Music in Spain and manage cross-functional teams (product, engineering, legal, marketing)

  • Opening an office in Barcelona, with full ownership of local P&L, communications and marketing.

  • Setting up the territory sales strategy for each of the business units in Spain (financial services, creator services. publishing, distribution,  and music supervision services)

  • Heading up Music Supervision Services and guiding new product creation strategy for Sync

  • Negotiating data partnerships for new product development, specifically for Sync

  • Managing Musimap enterprise customers including the Warner Music Account globally

  • Signing up new customers in Spain, mostly film and TV composers

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SELF-EMPLOYED       London -  Barcelona - Los Angeles  (May 2015–  July 2023)

Marketing, Comms and Sponsorship Consultant                                                                  

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Key clients on retainer:

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AXS.COM       London  (Sept 2013 – Apr 2015)

European Product Partnerships & Distribution Lead                                                                     ​

  • Built and scaled distribution partnerships across affiliate, media, and platform ecosystems, uplifting ticket sales 32%

  • Primary contact for AXS Client Marketing across Europe

  • Worked on product initiatives impacting inventory reach, conversion, and customer acquisition

  • Operated in high-availability, high-volume environments with strict SLAs and financial controls

  • Contributed to roadmap prioritization and commercial strategy across multiple European markets

  • Primary marketing contact for live music promoters and venues across Europe. ( AEG, Livenation and The Invictus Games)

  • Responsible for driving incremental ticket sales for our clients, see examples of my campaigns here.

  • Responsible for B2B2C marketing strategy in UK and Sweden

  • Managed relationship with local media and PR agencies

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BACKBEAT @ PLANET ROCK RADIO STATION    London  (Aug 2011 - Jul 2013) 

Managing Director                                                                                           

 

A joint venture business with Planet Rock radio station. Backbeat was a lifestyle marketing and sponsorship agency that provided bespoke consultancy for e-commerce and brands, with strong focus on new technologies.

 

Clients included

  • Samsung (first ever Ticketless events using RFID in Europe - more info here )

  • Intellitix (representation of this technology for brand marketing solution sales worldwide)

  • Ticketea.com  (digital marketing strategy for Spanish ticketing market - placement as Marketing Director)

  • Jaguar  (shaped a loyalty travel booking club and a music partnership with Lana Del Rey )

  • NME and Planet Rock  (review ticketing strategy and online acquisition strategy for VIP subscription club)

 

 

EVENTIM.CO.UK       London  (Mar 2010 to Apr 2011)

Head of UK Product Partnerships & Distribution       

 

  • Built UK distribution partnerships across affiliate, media, and platform ecosystems, uplifting ticket sales 48%

  • Played a key role in establishing CTS Eventim’s credibility in the UK market, working with promoters, media partners, and brands to build early trust in the platform as a viable alternative to incumbent ticketing providers

  • Held P&L responsibility for UK distribution channels, overseeing delivery, performance tracking, and margin optimization

  • Defined and executed the 2010–2011 distribution and growth strategy, managing KPIs, budgets, and cross-channel prioritie

  • Created the annual marketing strategy for years 2010 and 2011 (KPI’s and Budget)

  • Boosted sales and revenue through strategic brand partnerships partnerships with brands (Capri- Sun, Ribena, Visa and Caffe Nero)

 

TICKETMASTER.CO.UK      London  ( Mar 2009 to Mar 2010)

UK Product Partnerships & Distribution Manager                                                  

 

  • Led partner distribution strategy for Ticketmaster UK and Ticketweb, expanding affiliate and media channels and delivering +15% ticket sales growth

  • Contributed to initiatives integrating primary and secondary ticket inventory across distribution channels, improving inventory coverage, conversion, and partner performance

  • Negotiated presales, exclusive offers, and access rights with event producers, balancing commercial objectives with platform and partner constraints

  • Collaborated cross-functionally to align distribution strategy with product capabilities and operational delivery

  • Created bespoke international multi channel marketing plans for UK owned tours 

                           

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7DIGITAL.COM        London   (Jun 2008 – Mar 2009)

Sponsorship Sales Manager                 

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  • Designing and selling advertising funded online content promotions within our European download stores

  • Selling and implementing: branded music playlists, free download Fridays and branded features

  • Clients included Creative Labs, Orange, Caffe Nero, Eurostar, Sennheiser, and Logitech.

 

 

ENTERTAINMENT MEDIA RESEARCH     London  (Jan 2007–May 2008)

Director of Brands and Agencies  

 

Developing new business from brands who are entertainment stakeholders. Projects include:

 

  • Branded live music events in Europe (Ibiza Rocks for Sony Ericsson)

  • Launching new on demand music services (Nokia online music store, Haygarth)

  • Tracking demand for entertainment content in mobile platforms (O2)

  • Pre –testing the launch of IPTV services (Com Hem,Huge Entertainment, Engine Group)

 

 

MUSIC BY DESIGN          London  (Sept 2005 – Dec 2006)

Sales & Marketing Director         

 

Boutique music production company creating bespoke music for advertising agencies and tv producers.

Campaigns : McDonalds (Leo Burnett), Fairy (Grey), Nokia (Grey), Always (Leo Burnett), Flash (Grey), Ribena (Ogilvy), Toyota (Saatchi & Saatchi) , Bacardi (Y&R), Oxfam (Draft),Wireless Festival (Livenation), Bremner, Bird & Fortune (BBC)

 

 

UNITED INTERNATIONAL PICTURES       London  ( Jul 2004 to Sept 2005)

Licensing & Business Affairs Assistant                                                     

 

Maintaining communications with European offices regarding film acquisitions and upcoming releases

Making sure UIP achieve targets set up by European Commission regarding local film acquisitions

Updating the department on copyright matters / liaising with FACT and the Motion Picture Association

Answering queries regarding film rights and granting licenses for exhibitions

 

 

BMG MUSIC PUBLISHING UK          London (Sept 2003 – Feb 2004)

Copyright & Licensing Manager                                                         

 

Investigating missing royalties for BMG UK writers and reporting the problems to MCPS-PRS

Analysing copyright disputes between publishers, writers and European collecting societies.

 

 

PRS FOR MUSIC      London    (Apr 2001 – Jun 2003)

Copyright Research Officer                                                                         

 

Account manager for Sony Music, Universal Music, Ministry of Sound, The Really Useful Group

Solving complaints from members regarding Copyright Registration and missing royalties

Researching false duplicate claims and copyright infringement claims internationally

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